| iTunes sales exceed 1 million? |
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c|net is running a pretty interesting article about iTunes' success and its implications for digital music.
To me, $0.99/song is the right price for purchasing music online. I'm even ok with the digital rights management overhead. My chief complaint is the format - give me MP3 and I'd be all over this.
Alternatively, you can get me to accept a non-MP3 file format only if you can provide platform-independent software and a variety of hardware that can natively understand the new format.
Solving those problems would bring me into the fold for sure - but with all of my digital music in MP3 today, and with a couple of non-computer hardware devices (soon to include my car stereo) reliant on the format, it'd take a lot for me to convert. Some may call it consumer inertia, but I call it protecting the investment of my time and money into collecting and finding uses for the format of my choice.
Posted by Dan on May 05, 2003 at 04:27 PM | TrackBackApple has definitely stumbled upon the right idea. You can buy what you want and only what you want, at a fair price. And they have built an elaborate service to support it all, complete with sampling of songs, videos, and information. The sampling is a biggie.... it makes a huge difference when you are shopping for music if you can hear it first. My primary reason for the times I've used MP3 swapping software has not been to pirate music, per se, but to sample it before buying the CD (particularly since a lot of what I like is not available in a typical corner CD store.)
I can see their reason behind using AAC over MP3 format, due to their need for digital rights management which MP3 doesn't support ( http://www.macrumors.com/pages/2003/04/20030429195456.shtml ), but that's one part of Digital Media I do not like, although it's probably inevitable to make downloadable music a reality. Once I purchase music, I would like the right to do with it as I like, as long as it's only for myself. For example, any music I purchase, I eventually want to incorporate into a centralized digital music library (including the option to convert the format to one of my own choosing,) which would allow any device with access to it to play music from it (which in my house, could easily become more than 3 devices.) Having to manage "authorization" of AAC files in this library could become difficult, but that's something I haven't experimented with yet.
Anyway, I hope to post a more complete review of Apple's Music Store later this week on my own blog, after I've had a chance to really try it out.
Posted by: Mike on May 6, 2003 01:26 PM